For those of us who are fortunate/unfortunate enough to be self-publishing, figuring out the marketing can be a real challenge. I feel like I don’t have time to write anymore, what with press releases, email notices, Facebook, Twitter, LinkedIn, group postings, blog interviews, etc. And just when I thought I was beginning to get the upper hand on all this, along comes a new marketing device: the book trailer! So now I find myself having to learn how to make a short “movie” that will make people want to read my book. I’m just beginning the process and it already looks daunting. Take something as simple as background music for a one-minute feature; its a nightmare of copyright entanglements and legal uncertianties.
I’m beginning the process of developing a “trailer” for my recently released fantasy novella “Sea-Change” and I will be providing future updates on progress as well as commentary on what works and what does not.